Ted Baker

For Ted Baker's SS26 campaign — an eccentric British road trip — The Forge brought photographer Ollie Ali and DOP Simon Plunkett to Studio 2 to deliver 15 stills and 3 motion films in a single day, pairing the virtual production screen with a physical meadow set built and dressed on stage by Make A Meadow.

The stage made the schedule work: non-meadow setups shot first against the screen while the meadow was dressed in parallel, then wide establishing shots at noon, tightening to close-ups and product detail through the afternoon — one lighting rig, minimal set changes, wrapped by seven.